Jonathan Rosen and Risa Heller great New Yorkers. Two of the best in the the public relations world, they are co-founders of the NYForever campaign. The campaign involves a pledge to commit to New York’s recovery following the Covid-19 pandemic, and has gotten support from corporations, celebrities, and every New Yorkers. We speak to them about what’s next for the city as we kick off Season 2.
ABOUT OUR GUESTS:
NY Forever is a non-profit organization dedicated to creating a stronger future for all New Yorkers. We started NY Forever as the city faced the depths of hardship caused by COVID-19 and awoke to long-endured racial and economic inequalities. And while we’re individuals who love our city, we’ve committed ourselves to build back a better city. A city all New Yorkers can take pride in. Nobody’s paying us. We’re paying it forward. We want to inspire all New Yorkers to commit to their city. A citywide call to arms! We organize and motivate New Yorkers from every borough and generation to participate in the city’s rebirth — wearing it on their sleeves, sharing it on social media, giving time or financial support to civic organizations. Our goal is to empower every New Yorker to take ownership of our city’s recovery – to turn this reckoning into a triumph. Because New York is worth it.
LINKS RELATED TO THIS EPISODE:
- Follow NYForever on Twitter
- NY1: Major New COVID-19 Charitable Initiative Harnesses NYC’s Star Power
- New York Magazine: New York Forever, Baby